Lama Rice Pvt. Ltd was established in the year 2009 with the objective to protect the Indian traditional Basmati rice. The idea was conceived by Mr. Omar Saleh Babaker, Managing Director, SALEH .A. BABAKER SONS CO., Saudi Arabia. Mr. Saleh Omar Babaker, Director Lama Rice (P) Ltd. Mr. Khalid Vohra Managing Director of Sai Shipping co. Mumbai and supporting along with Dr. Ajay Sharma Managing Director a senior most professional of this industry started Lama Rice (P) Ltd.
The Aim of the company is to facilitate the export of basmati rice from India in branded form. The company shall leverage on its core expertise and in depth knowledge of Basmati rice thereby acting as the catalyst for the growing acceptance of Basmati rice in the world. The company has built a strong, qualified, & experience team of 43 professionals working all over Haryana, Punjab, Uttar Pradesh, Madhya Pradesh , Rajasthan the leading basmati producing areas.
The team is headed by Dr. Ajay Sharma, Managing Director of the company is a Basmati stalwart having invested over 42 years of experience in rice industry specializing in strategic management, brand building and end-to-end operations of large scale national and international organizations. Regarded as India’s top professional in branding and marketing of Traditional Indian Basmati Rice. He has headed Nav Bharat Exports (Star trading house), BSRK Agro Pvt. Ltd (Star trading house), Kohinoor Foods(Star trading house), REI Agro(Star trading house), Mr. Sharma has handled 200,000 MT or more business of basmati rice (yearly basis) and exported basmati rice to Kingdom of Saudi Arabia , Jordan /Lebanon/Yemen/ Kuwait / Egypt / U.K./ Bahrain/ Canada / Indonesia / Sweden/ U.A.E/ Australia.